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What is a realistic uptake for software used by farmers?

Most farmer-focussed software products fail to meet market uptake forecasts. Sometimes the shortfall is large – say budgeting on 2000 farmer subscribers by the end of year two but achieving 187. Clearly, this sort of shortfall will get investors twitchy, so let us look at how these assumptions can be so wildly inaccurate. Number of […]

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Our journey

Technology is always developing, and so are we… We are excited to announce a new look for Rezare Systems, part of the Map of Ag Group, but first let’s take a look at our journey so far…  How we started  Rezare Systems was founded in 2004, with the founder directors having worked at AgResearch, NZ’s […]

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Can technologists collaborate to address tomorrow’s needs?

A moment of brilliance from Julia Jones at the recent Farmax conference was the epiphany that “the future has always been unknown”.  Not only did she bring an abundance of energy, but she made me sit up and listen. The only constant is the unknown of the future. A key change we are seeing now […]

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What I’ve learned in my new role at Rezare Systems

The last six-months have been enlightening.  The first week started out at Field Days – nothing like jumping into the deep end! I found it particularly challenging moving from auditing where I felt comfortable in the Biosecurity sector to AgriTech where I struggled to keep up with conversation.  I have realised the benefits of interpersonal skills […]

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Platforms – what are the critical elements and how do I design one?

How do I design a platform? Since writing the last blog  – the world has changed. New Zealand is in level 3 of our lockdown, and thousands of businesses are adjusting to the new normal. Perhaps now, more than ever, the value of the platform is obvious. A business modelled on the traditional pipeline is […]

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Is this the year you take your agribusiness digital?

Is this the year you take your agribusiness digital? The world is changing, and as society as a whole reflects on the changes we will need to make, its also a time for business leaders to reflect their goals and strategy. Here’s a question for your business planning during the quiet days at the start […]

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Platforms – what are they, and why should you be interested?

Platforms 101 – Cutting Through the Jargon One of the joys of my role at Rezare is the conversations I get to have. Week-to-week, I chat with founders of small start-ups, back-yard inventors through to Product Managers, Business Analysts and senior executives at large corporates.

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Digital data in the agri-food supply chain

Established companies and technology start-ups are all racing to create solutions that better manage agricultural data in supply chains. Does this mean radical new transparency for farmers and producers? And have we thought through the implications for data collection, management, and ownership? In this post: What is agricultural data? How rich digital data can benefit […]

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Going round in circles

I’ve just finished refilling my Ecover washing up liquid bottle at work. Here in our shared office facilities our landlord is trying to get us all to go green and so has invested in a large returnable drum of Ecover from which we can all recharge our plastic bottles and avoid yet more plastic into land-fill.

My eco-crusade doesn’t stop there. In the past month we’ve stopped buying milk from the supermarket and I’m now popping into our local dairy farm on the way home and refilling glass bottles from their state-of-the art milk dispensing machine (at twice the price I might add).

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Five reasons to attend Ag Innovations Bootcamp

The Ag Innovations Bootcamp returns October 1-2, 2019.  Hosted by Rezare and Fieldays Society, this bespoke training opportunity for New Zealand agricultural businesses offers a curated learning journey to grow your business capabilities.  The two-day bootcamp covers new product development, understanding your customers, business model development, creative problem solving and a whole lot more. We […]

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Do we really know what’s coming?

One of the questions I am often asked is: “How does farming in NZ compare with the UK”? Right now I think it’s a slightly loaded question with all the Brexit talk – subsidies and all that. But in reality given the context of the question is usually in the knowledge I head up a […]

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#EvokeAg – Making the agritech ecosystem visible and discoverable

We recently attended and exhibited at EvokeAg, the new agrifood international technology event specifically for the food and farming community hosted by AgriFutures Australia. EvokeAg brought together more than 1100 attendees from across the Australian and wider agriculture and agritech industries, including 100+ attendees from New Zealand and a substantial contingent from Israel. The event […]