Sunset or sunrise, traditional or industrialised, niche or commodity? There sometimes appear to be as many opinions and forecasts for agriculture as there are commentators. When my colleagues and I started Rezare Systems in 2004 we made the decision that we would focus on agriculture despite the forecasts, and on ways we can contribute to […]
We’ve all seen the explosive growth in the use of mobile devices, and it may have encouraged you to think about using mobile software: to reach farmers, enhance your product, or arm your field team. That same growth has also seen changes in behaviour and people’s expectations from mobile tools, and it is worth considering […]
Whether its belching bovines blamed for contributing to climate change, stock access to waterways or the diffuse challenge of nitrate leaching, farming systems in New Zealand are under the microscope.
Not many careers carry the same challenges of complexity as farming. Politics requires substantial adaptability. Consumer marketing and the share market both have challenges of trying to forecast what is erratic and volatile. Manufacturing requires controls over process and product quality. Farming combines all of these, and requires complex, multi-factor decisions that deal with climate […]