Rezare Systems
Established companies and technology start-ups are all racing to create solutions that better manage agricultural data in supply chains. Does this mean radical new transparency for farmers and producers? And have we thought through the implications for data collection, management, and ownership? In this post: What is agricultural data? How rich digital data can benefit […]
If you’re in the food business (whether that’s retail, food service, processing, farming, or supply), consumers are asking questions about your supply chain. Of course, they may not be asking you directly, and they may not be asking your retail or food service partner, but they are asking: on social media, on recommendation sites such […]
Can on-farm technologies and “big data” support food and fibre product attributes that consumers value? In a previous article I noted a Hartman Group study that suggested that consumers are interested in attributes other than just the look and price of a product, wanting to know: What ingredients are in the food or beverage product […]
Consumers. A jaded and cynical bunch. I include myself in that statement. Just last weekend, a lovely salesperson was extolling the praises of a new smoothie product (“would you like to try it sir, it’s packed with fruit”), while I was remembering comments from my children about the level of sugar in smoothies and trying […]