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Designing agritech together

The background This workshop was originally intended to be delivered interactively at the MobileTECH.Ag conference. Despite switching to digital, we had great participation and a surprisingly interactive experience. We hope you enjoyed it. Thanks to Jeremy Suisted and Andrew Cooke for presenting. Next steps If you enjoyed this video and want to share some of […]

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Five reasons to attend Ag Innovations Bootcamp

The Ag Innovations Bootcamp returns October 1-2, 2019.  Hosted by Rezare and Fieldays Society, this bespoke training opportunity for New Zealand agricultural businesses offers a curated learning journey to grow your business capabilities.  The two-day bootcamp covers new product development, understanding your customers, business model development, creative problem solving and a whole lot more. We […]

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How do you build empathy with your agricultural technology customers?

Customer Empathy will be well-known to anyone who has heard about design thinking. So too, for that matter, anyone who has attended an Ag Innovations Bootcamp. Customer empathy is fundamental to creating great design that meets people’s needs. So how do you do it? Empathy or sympathy? Often “customer empathy” can sound a bit soft […]

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Embracing The Unknown: Reflecting on the First Ag Innovations Bootcamp

Jeremy Suisted, 25 February 2019 Confession time. It was with more-than-a-little nervousness that I arrived to Rezare Systems’ Ag Innovations Bootcamp at Mystery Creek in December. I wasn’t nervous about the content – as a facilitator I had guided and coached many teams through design thinking and innovation experiences. I wasn’t nervous about the size […]

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How to choose early customers for your agricultural innovation

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Four ways to make your farming app engaging

So you’ve decided to build a mobile app for your rural customers or users. You have spent time on the overall value proposition, deciding how your app will deliver enough value to your users that they will spend the requisite time – and money – to use your service. No doubt you’re also modelling the […]

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How changes in mobile might affect your farming software

We’ve all seen the explosive growth in the use of mobile devices, and it may have encouraged you to think about using mobile software: to reach farmers, enhance your product, or arm your field team. That same growth has also seen changes in behaviour and people’s expectations from mobile tools, and it is worth considering […]

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Mobile technologies will change the face of farming

The need for better mobility in on-farm technologies is not new. When I started working with livestock recording and farm management tools in the early 1990s, some of the sheep breeders showed me their Toshiba and Compaq “portable” computers which they lugged out to woolsheds for recording. This stunning advance allowed them to look up […]