Categories
Blog

Platforms – how to monetise a successful agri platform

How to monetise an agribusiness platform  Over the past two blogs I’ve explained what a platform is, why they’re important for agribusinesses to understand, and how to begin designing a platform for your business. However, you may have noticed a gap in our platform conversation. What is the business model? How do you profit off […]

Categories
Blog

International livestock data standard released

The ICAR Animal Data Exchange working group has released a set of JSON and API standards for livestock data exchange. The International Committee for Animal Recording is an international non-governmental organisation (NGO) that helps members and stakeholders share guidelines, best practices and standards in animal recording and production. The culmination of around two years of […]

Categories
Blog

Platforms – what are the critical elements and how do I design one?

How do I design a platform? Since writing the last blog  – the world has changed. New Zealand is in level 3 of our lockdown, and thousands of businesses are adjusting to the new normal. Perhaps now, more than ever, the value of the platform is obvious. A business modelled on the traditional pipeline is […]

Categories
Blog

Designing agritech together

The background This workshop was originally intended to be delivered interactively at the MobileTECH.Ag conference. Despite switching to digital, we had great participation and a surprisingly interactive experience. We hope you enjoyed it. Thanks to Jeremy Suisted and Andrew Cooke for presenting. Next steps If you enjoyed this video and want to share some of […]

Categories
Blog

Is this the year you take your agribusiness digital?

Is this the year you take your agribusiness digital? The world is changing, and as society as a whole reflects on the changes we will need to make, its also a time for business leaders to reflect their goals and strategy. Here’s a question for your business planning during the quiet days at the start […]

Categories
Blog

Platforms – what are they, and why should you be interested?

Platforms 101 – Cutting Through the Jargon One of the joys of my role at Rezare is the conversations I get to have. Week-to-week, I chat with founders of small start-ups, back-yard inventors through to Product Managers, Business Analysts and senior executives at large corporates.

Categories
Blog

Digital data in the agri-food supply chain

Established companies and technology start-ups are all racing to create solutions that better manage agricultural data in supply chains. Does this mean radical new transparency for farmers and producers? And have we thought through the implications for data collection, management, and ownership? In this post: What is agricultural data? How rich digital data can benefit […]

Categories
Blog

5 reasons not to prototype your AgTech product or service. Seriously?

Prototyping. Its all the rage in product development because of design thinking, lean, and minimum viable products. But it might not make sense for your agricultural product or service. Here are some reasons why.

Categories
Blog

How do you build empathy with your agricultural technology customers?

Customer Empathy will be well-known to anyone who has heard about design thinking. So too, for that matter, anyone who has attended an Ag Innovations Bootcamp. Customer empathy is fundamental to creating great design that meets people’s needs. So how do you do it? Empathy or sympathy? Often “customer empathy” can sound a bit soft […]

Categories
Blog

#EvokeAg – Making the agritech ecosystem visible and discoverable

We recently attended and exhibited at EvokeAg, the new agrifood international technology event specifically for the food and farming community hosted by AgriFutures Australia. EvokeAg brought together more than 1100 attendees from across the Australian and wider agriculture and agritech industries, including 100+ attendees from New Zealand and a substantial contingent from Israel. The event […]

Categories
Blog

How to choose early customers for your agricultural innovation

Categories
Blog

Three steps to your agritech product vision

You’re creating the future: a product or service that does not yet exist. How do you ensure your team is on the same page? Do you tell them how they will build it? How it will work? Or do you paint the picture of how it will make people’s lives better? Your investors and partners […]