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Do we really know what’s coming?

One of the questions I am often asked is: “How does farming in NZ compare with the UK”? Right now I think it’s a slightly loaded question with all the Brexit talk – subsidies and all that. But in reality given the context of the question is usually in the knowledge I head up a […]

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How on-farm data and analysis can support credence attributes

Can on-farm technologies and “big data” support food and fibre product attributes that consumers value? In a previous article I noted a Hartman Group study that suggested that consumers are interested in attributes other than just the look and price of a product, wanting to know: What ingredients are in the food or beverage product […]