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What really drives profitability on pastoral farms – the right story

This is the second article in a series reflecting on the building blocks of profitability on pastoral farms in New Zealand. My particular interest is in sheep and beef farming, occupying 70% of New Zealand’s pastoral land. This article focusses on the farm system – a fascinating animal-pasture game of matching the ever-changing pasture growth […]

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International livestock data standard released

The ICAR Animal Data Exchange working group has released a set of JSON and API standards for livestock data exchange. The International Committee for Animal Recording is an international non-governmental organisation (NGO) that helps members and stakeholders share guidelines, best practices and standards in animal recording and production. The culmination of around two years of […]

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Will Covid-19 result in a shift in attitudes towards digital and data-driven tech?

Covid-19 and the lockdown restrictions have placed a lot of strain on us as a society and also required the adoption of new working practices and technologies.

Over the past three or four weeks, I’ve been interested by the number of times someone has said to me something along the lines of: “Well we are all going to have to get used to using tech like Zoom now aren’t we?”.

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Designing agritech together

The background This workshop was originally intended to be delivered interactively at the MobileTECH.Ag conference. Despite switching to digital, we had great participation and a surprisingly interactive experience. We hope you enjoyed it. Thanks to Jeremy Suisted and Andrew Cooke for presenting. Next steps If you enjoyed this video and want to share some of […]

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Platforms – what are they, and why should you be interested?

Platforms 101 – Cutting Through the Jargon One of the joys of my role at Rezare is the conversations I get to have. Week-to-week, I chat with founders of small start-ups, back-yard inventors through to Product Managers, Business Analysts and senior executives at large corporates.

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Four reasons why co-creating with your customers drives business performance

We’ve noticed that the past decades have seen a significant and positive shift in philosophy with product design and development. It used to be that entrepreneurs and designers would be reminding themselves of Henry Ford’s quip – “ If I had asked people what they wanted, they would have said faster horses.” If in doubt, the product […]

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Going round in circles

I’ve just finished refilling my Ecover washing up liquid bottle at work. Here in our shared office facilities our landlord is trying to get us all to go green and so has invested in a large returnable drum of Ecover from which we can all recharge our plastic bottles and avoid yet more plastic into land-fill.

My eco-crusade doesn’t stop there. In the past month we’ve stopped buying milk from the supermarket and I’m now popping into our local dairy farm on the way home and refilling glass bottles from their state-of-the art milk dispensing machine (at twice the price I might add).

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Five reasons to attend Ag Innovations Bootcamp

The Ag Innovations Bootcamp returns October 1-2, 2019.  Hosted by Rezare and Fieldays Society, this bespoke training opportunity for New Zealand agricultural businesses offers a curated learning journey to grow your business capabilities.  The two-day bootcamp covers new product development, understanding your customers, business model development, creative problem solving and a whole lot more. We […]

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Time to demonstrate sustainable delivery of human nutrition

As the debate about the carbon footprint of livestock farming rages on, I was encouraged to hear a very persuasive presentation from Professor Michael Lee recently. Michael heads up the team at UK-based Rothamsted Research’s North Wyke site, a world leading centre for farm-scale ruminant livestock production research. In the past couple of years, North […]

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How do you build empathy with your agricultural technology customers?

Customer Empathy will be well-known to anyone who has heard about design thinking. So too, for that matter, anyone who has attended an Ag Innovations Bootcamp. Customer empathy is fundamental to creating great design that meets people’s needs. So how do you do it? Empathy or sympathy? Often “customer empathy” can sound a bit soft […]

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Do we really know what’s coming?

One of the questions I am often asked is: “How does farming in NZ compare with the UK”? Right now I think it’s a slightly loaded question with all the Brexit talk – subsidies and all that. But in reality given the context of the question is usually in the knowledge I head up a […]

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#EvokeAg – Making the agritech ecosystem visible and discoverable

We recently attended and exhibited at EvokeAg, the new agrifood international technology event specifically for the food and farming community hosted by AgriFutures Australia. EvokeAg brought together more than 1100 attendees from across the Australian and wider agriculture and agritech industries, including 100+ attendees from New Zealand and a substantial contingent from Israel. The event […]