Jeremy Suisted, 25 February 2019 Confession time. It was with more-than-a-little nervousness that I arrived to Rezare Systems’ Ag Innovations Bootcamp at Mystery Creek in December. I wasn’t nervous about the content – as a facilitator I had guided and coached many teams through design thinking and innovation experiences. I wasn’t nervous about the size […]
MobileTECH 2016 in Rotorua, New Zealand was a showcase and discussion forum for the adoption of smart technology in primary industries: agriculture, horticulture, and forestry. 300 attendees from a broad spread of primary sector organisations and technology companies spent two days discussing the application of all things sensor, wireless, and cloud. I thought it worth […]
So you’ve decided to build a mobile app for your rural customers or users. You have spent time on the overall value proposition, deciding how your app will deliver enough value to your users that they will spend the requisite time – and money – to use your service. No doubt you’re also modelling the […]
Sunset or sunrise, traditional or industrialised, niche or commodity? There sometimes appear to be as many opinions and forecasts for agriculture as there are commentators. When my colleagues and I started Rezare Systems in 2004 we made the decision that we would focus on agriculture despite the forecasts, and on ways we can contribute to […]
We’ve all seen the explosive growth in the use of mobile devices, and it may have encouraged you to think about using mobile software: to reach farmers, enhance your product, or arm your field team. That same growth has also seen changes in behaviour and people’s expectations from mobile tools, and it is worth considering […]
Agricultural data: who holds it, who is using it, and who “owns” or controls it has been recurring news worldwide, featuring in places as diverse as Wall Street Journal, Fortune Magazine, the American Farm Bureau Federation, ABC Rural in Australia, and European Union projects. A quick summary of the opinions expressed are that increasing use […]
Seasonal weather forecasting is a tricky thing – forecasters don’t necessarily have a great track record. This year is interesting as international researchers and the Crown Research Institute NIWA have provided clear, early forecasts for a strong El Niño event. Rezare Systems’ Farm Systems Analyst Graeme Ogle explores the implications for farmers and tactics they […]
Agricultural supply chains have become increasingly complex and for those serving discerning markets, increasingly demanding. Product integrity, safety, and quality attributes are moving from being based on reassurances to evidence and audit. In the past, a handshake, a solid conversation, a trusted voice on the phone would have provided the necessary confidence and trust in […]
Whether its belching bovines blamed for contributing to climate change, stock access to waterways or the diffuse challenge of nitrate leaching, farming systems in New Zealand are under the microscope.
Not many careers carry the same challenges of complexity as farming. Politics requires substantial adaptability. Consumer marketing and the share market both have challenges of trying to forecast what is erratic and volatile. Manufacturing requires controls over process and product quality. Farming combines all of these, and requires complex, multi-factor decisions that deal with climate […]
Amidst the general concern for New Zealand dairy farmers and their short term prospects, there is a good news story circulating which could increase their income from calves by up to $70/head.
I was privileged to attend and speak at the B+LNZ Genetics Sheep Breeders Forum in Napier, New Zealand recently. A gathering of some 150 ram breeders and industry genetics specialists, the forum allowed breeders to share and discuss common issues and concerns, to provide feedback to researchers, and to learn the latest approaches and techniques.