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Thinking about trust in agricultural data

If you work in agriculture or agritech, you’ll know that the last few years have brought a continuous stream of amazing technology announcements. Tiny, embedded devices that watch machinery and animals in motion or sense environmental factors. An array of low-earth orbit satellites continuously imaging our earth. Artificial intelligence (AI) applications that will identify disease, […]

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What really drives profitability in pastoral agriculture?

Unique, profitable, and complex New Zealand pastoral agriculture is uniquely based around grazing pasture in the paddock while it is growing. In most countries agriculture is relentlessly dependent on diesel, machinery and chemicals to establish forage crops, spray weeds, harvest them, transport them, wrap them in plastic for storage, then fed them out often in […]