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What do consumers know about your supply chain?

Consumers. A jaded and cynical bunch. I include myself in that statement. Just last weekend, a lovely salesperson was extolling the praises of a new smoothie product (“would you like to try it sir, it’s packed with fruit”), while I was remembering comments from my children about the level of sugar in smoothies and trying […]

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Getting the most from farm data

Increasing pressure from commodity returns, input costs and environmental compliance means that farming today relies on consistent, quality decision-making. Good information, viewed properly to gain insights, is the life-blood of great farm decisions. Unfortunately, the most useful data is often hardest to collect and interpret. Pasture information relies on pasture walks (or drives); stock condition […]